Another great video from RTFKT. RTFKT is a Web3 brand owned by Nike Corporation along with Jordan and Converse. A brand born in the metaverse and released into the physical world, linking its assets between them using new technologies: AR, Blockchain and NFT, NFC, and plans to use other new chips in physical objects sold to replace the obsolete RFID.
And there is infa that soon the story of RTFKT will be included in the training program for employees in Nike stores and partners who work with their brands.
And it all started with a patent inspired by whom? Right! Cryptokitties (Dapper Labs). The patent does contain a lot of references to them, mentions and a description of the work of CryptoKicks with a detailed analysis of the mechanics of Cryptokitties.
It looked like that 4 years ago the patent was made to be “in reserve”, and only before the expiration of the period according to which it was necessary to launch the product specified in the patent, Nike unexpectedly bought the RTFKT studio and began to develop the idea of the web3 brand. And then everything sparkled with new colors just in time for the new cycle of hype. There is a feeling that corporations are planning to turn the sales process into a real adventure with full involvement in the process.
The meaning is this: If players spend more and more time every year (and this is already an average of almost 20 hours of free time per week), then we will sell goods in games. For the player, the value proposition is the same as in the real world. Self-identification in the virtual world, belonging to a brand, community, flex, etc.
Brief Patent Review wrote almost 4 years ago. With some fantasies on how it might work. Links to patents in the article.
And RTFKT themselves were starting its in web3 where? Right! At WAX, but for obvious reasons they left for Ethereum. And also about 4 years ago, making custom for well-known brands, but first of all for Nike, and perhaps this strategy worked for the guys and now they led the promotion of the whole brand in the corporation.
Subscribe to our telegram channel and go to our main chat to discuss the latest news.