In his experiments he came to x3. Those. On average, people overestimate the value of the things they own by 3 times.

TIP:

Keep this in mind when trading assets.

Even if there are many similar $20 cards on the market, yours seems more valuable to you because of the memories and feelings associated with it.

Other scientists who tried to refute this theory were only able to partially refute it, proving that this phenomenon works in a situation of artificial scarcity. Doesn't remind you of anything?

Imagine what a strong connection is created by limited purchased NFTs, which, in addition to their enormous value, also give a sense of ownership due to storage in the user’s wallet and the ability to dispose of it as he wants.

And add to this a waiver of copyright CC0when the user can use the art for commercial purposes.

WHY REFUSE COPYRIGHT?

This is a separate question, but mainly it is about virality and what is more profitable from a marketing point of view, but it also enhances the ownership effect. This is not always beneficial. There must be an IP strategy. This is a popular practice in web3. Example time , two 

The greater the connection, the less supply there is on the market. And in combination with the tactics of Under-promise and over-deliver (when a new value delivered, such as airdrops, is not announced, but distributed unexpectedly)

This clears excess supply from the market and binds the user completely, instilling hope for subsequent drops, and rumors about the distribution of helicopter money and price increases spread at lightning speed, attracting organic traffic. Again, this works when there is demand. If there is no demand, then no matter how you clean up the supply, there will still be more of it.

In this case, monetization with royalties will work better than primary sales.

A striking example is NIKE (for the CloneX collection of its sub-brand, RTFKT chose an IP strategy with CC0). Users can create content with a purchased avatar. By associating yourself with him.

And instead of selling the cubes, they simply distributed them for free to CloneX holders and earned more than if they were sold on the primary market and the clone owners earned money by reselling them to traders. win-win. And traders accept the risk of non-return on investments. Everything is fair

What about Friends & Family? The word Fam, like WAGMI, DYOR, HODL, is part of the culture. One of the parts of the NFT business funnel is the creation of the so-called FF, access to the inner circle with additional privileges. Nike is one of the best references who perfectly uses this strategy in web2, and he was able to do the same in web3.

What does Nike have to do with this? Yes, because Nike is getting into gaming. Soon, in fact, just yesterday everyone will need gaming, especially fashion.

Surprisingly, the corporation was able to earn more enthusiasts on their own field even before the onset of mass adoption. The only thing missing here is a photo of Maestro Ponasenkov. 😉