On Sunday, at the NFL final match in Arizona between the Kansas City Chiefs and the Philadelphia Eagles, they made a PR stunt in which the crypto games studio limit break placed interactive advertising for $6,5 million. However, the link in the QR code did not lead to the promised project DigiDaigaku, but on the Twitter profile of CEO Gabriel Leydon, which caused a wave of criticism in the crypto community.
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Despite this, a part of the promised tokens was issued, and the trading volume DigiDaigaku on OpenSea exceeded 16,5 ETH (~$25).
I dropped everything to watch the Super Bowl for a 30 second ad that was supposed to bring generational wealth from a free mint and all I got the opportunity to follow a Mfer on Twitter 😭
— ThreadGuy 👑 (@notthreadguy) February 13, 2023
The ad was supposed to attract users to a 10K minute free NFT project DigiDaigaku. Notable members of the crypto industry including Coinbase, FTX, Crypto.com, and eToro have already shown interest in Super Bowl ads, but after the FTX crash, the deals never closed.
Dude really paid millions on a Super Bowl ad to leak the link on twitter first and rug the mass public of their first NFT experience 💀
— Popeye (@PopeyesNFTs) February 13, 2023
This could have been massive if it was a super easy onboarding process with no wallet creation etc.
In addition, it has spawned a large number of phishing sites, resulting in numerous thefts of digital assets. Many users have complained on Twitter attaching screenshots of hacker sites.
⚠️注意钓鱼：
— 23pds (@IM_23pds) February 13, 2023
https://digidaiagku[.]com this is Scam site!! https://t.co/6lSi6wmHp7 pic.twitter.com/OCeF44ymYO
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