A year earlier the company Electronic Arts I was very interested in NFT and blockchain but it seems that the situation has changed. Before diving into the CEO's comments EA Andrew Wilson, it is worth noting that there are two potential directions for blockchain gaming. On the one hand, NFTs can be used to make it easier to trade in-game items. On the other hand, Play-to-Earn games, thanks to the value of tokens, encourage users not only to play them, but also to create user-generated content.
This comment contrasts with a more upbeat comment that was made in November 2021, Wilson stated: “When we think about NFTs and other digital ecosystems. Is there an opportunity to add value? I think the short answer to that question is yes.”
Before the November earnings report EA have already begun to recruit blockchain and NFT specialists, which directly indicated to us the intentions of the company last year. As much as it sounds, but Electronic Arts, perhaps one of the most important gaming companies for the NFT, because a huge part of its income is already related to collectibles, especially in the sports series of games EA. FIFA's Ultimate Team mode generated $1,6 billion in net revenue, or 29% of total revenue.
Even before the NFT hype in 2021 was gaining momentum, major gaming publications such as GameIndustry.bizhave already expressed skepticism. Ubisoft, who has been actively involved in the study of NFT for many years, decided to try to implement this technology in her game Ghost Recon. The company did its best to scare off speculators and target its players. Nevertheless, this did not save them from negative reviews, which, like a snowball, drove through Ubisoft. What is the interview of Nicolas Puard and Didier Genevois worth, who answered the questions of criticism and reviews aside Ubisoft. Who cares, and who missed it, leave a link to the interview below.
Ubisoft decided not to stagnate in one place and joined the board of directors of the HBAR Foundation, which gives them the opportunity to develop games on the Hedera network. Blockchain CTO Ubisoft Strategic Innovation Lab Didier Genevois noted that the company considers technology Hedera "the key to the future of gaming."
All indications are that smart contracts 2.0 will give developers lower gas fees. Along with consumers, they will get more options and flexibility in use. As a reminder, in April 2021 Ubisoft joined the Tezos blockchain ecosystem as an enterprise validator and previously joined the Ultra blockchain on the EOSIO protocol. In December, the company, in partnership with the project, launched a beta version of the Quartz platform for trading in-game NFT items.
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