You might have missed this news as it has not received the attention it deserves in the crypto space. The Topps partnered with blockchain WAX and now their products will be tokenized.
⚾️ WELCOME, @Topps! WAX is thrilled to announce our partnership with the most prestigious producer of trading cards in the world, for iconic brands like MLB, Star Wars, Garbage Pail Kids, WWE and many more.
- WAX.io (@WAX_io) March 2, 2020
Learn more about this historic partnership:
Let’s plunge into the history of The Topps Company so that you understand the scale of the partnership.
So, the company was founded in 1938 on the basis of American Leaf Tobacco, which, in turn, was founded even earlier, already in 1890, by an immigrant from the Russian Empire Morris Shorin (Chigorinsky). Something didn’t work out with tobacco, and in 1938 the sons decided to concentrate on another product - candy and chewing gum. Then the name appeared Topps Chewing Gum Inc.
Their most recognizable product at the time was the Bazooka chewing gum. Perhaps whoever found the USSR remembers her. They came up with the idea of putting comic strips and various collectible baseball cards into each gum. It is thanks to these inserts that the company became famous.
Originally created as a family partnership, in 1947 the company was registered as a corporation.
- In 1952, Topps released its first set of baseball cards, which it still produces today.
- In 1972, the first sale of its shares took place.
- In 1984, it was acquired by the company. Forstmann Little & Company.
- In 1995, Topps acquired the European sticker collection company Merlin Publishing, and based on it, opened its European branch - Topps Europe.
- 12 2007 October, the Topps was acquired The tornante company (probably heard about a / s Horse BoJack, filmed by Netflix) and Madison dearborn partners; After this transaction, the company headed for expanding the range of its activities. Until 1998, the company had a comic book publishing division. Topps Comics, which released comics such as Star Wars, The X-Files.
WHAT NOW?
Company The Topps Company, Inc. Is a major brand of sports and digital cards, collectibles, and unique confectionery. Licensed to release products: Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks, Topps® BUNT®, TOPPS® KICK®, Topps® Star Wars℠: Card Trader, Topps® WWE Slam®, Topps® NHL SKATE ™, The Walking Dead: Card Trader, Marvel Collect! by Topps and Disney Collect! by Topps! Topps' confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop® Pop, and Bazooka® bubble gum with millions of fans worldwide.
Below the conveyor video
And there you have it folks, # 2020ToppsSeries1 Baseball coming off the production line!
- Topps (@Topps) March 22, 2020
Thanks for checking out our behind the scenes videos of Series 1's production! Be sure to visit https://t.co/RoplTbojLd for all your collecting needs. pic.twitter.com/cptToqxkFu
And now all these charms are tokenized on the WAX blockchain. Naturally, at first they start with small, as far as I know with Garbage Pail Kids.
However some statistics
- The company's income as of 2006 - $ 317,992,000. I assume that after the takeover by The Tornante Company and Madison Dearborn Partners and the expansion of the assortment, they have grown significantly. If anyone has info about the current financial situation, please write in the comments below or in our chat.
- Number of application downloads in Google Play for each topic of cards is on average from 100k + - 500k +, 10 applications.
- Nearly 136k subscribers in Twitter.
- Almost 110k in Instagram.
- 1 million visits to the official site https://www.topps.com from December 2019 to February 2020. according to similarweb.
Summing up, we can say that for cryptogaming and in particular the NFT industry, this is a very cool partnership with a company with a long history and with mass products, but we have seen partnerships that are even better. On the other hand, even if it attracts at least a tenth of The Topps audience to the blockchain, it will be a victory! Definitely for WAX and for all of us who are somehow involved in the NFT industry - this is a very good partnership.
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