SEGA is captured by its own fans! Why is the introduction of NFT a headache?

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Sega was founded on June 3, 1960 by American businessmen Martin Bromley and Richard Stewart as Nihon Goraku Bussan. Shortly thereafter, the company acquired the assets of its predecessor, Service Games of Japan. Five years after the acquisition of Rosen Enterprises (importer of arcade games), it became known as Sega Enterprises, Ltd. It is now better known as SEGA Corporation.

So, according to some information, SEGA CEO Haruki Satomi mentioned that experiments using NFTs could be stopped if the company suddenly encounters a negative public reaction. This has happened before, remember only STALKER 2. Satomi believes that the introduction of P2E can be perceived by fans as a way for the company to earn extra money on their products, which may scare off loyal fans, so the priority of preserving the audience is now the most important thing for the company. Here I really really want to insert Zadornov's legendary quote about the Americans.

Satomi did not ignore the topic of the metaverse, saying that for him the metaverse is a place where people gather to create a community. Despite the hype, Satomi believes that not every game with elements of the metaverse is a metaverse and that the game industry should focus on making quality games rather than building their own metaverse.

Recall that in April 2021, Sega announced that it could start selling NFTs, to which they received a negative response from fans to this statement. This forced management to reconsider the company's priorities. Other gaming giants, such as Ubisoft and GSC Game World, have previously faced backlash when they announced research into the possibility of introducing blockchain and related technologies into their products.

Late last year, the South Korean authorities demanded that Apple and Google app stores stop distributing P2E games in the country, citing gamers' income as a prize that should not exceed $ 8,4. At the same time, according to the Blockchain Gaming Alliance, revenue from games based on NFT for the III quarter of 2021 amounted to as much as $ 2,32 billion. Most likely, in addition to caring for fans, Sega is pursuing the goal of retaining the Asian market. We remember very well how last year the Chinese authorities, following the ban on cryptocurrencies, began to pursue a policy to stop the development of the blockchain games industry.

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