RTFKT [NIKE] ANNOUNCED MINT AR HOODIES

July 21
Private mint for Clone X and Nike Dunk Genesis CryptoKicks holders. FCFS. They will forge physical merchandise, and most likely, the physical hoodie will be with tags for displaying wings in AR. And on the wings, you can probably wear skin vial skins from MNLTH, which are also used for sneakers.

This is the first stage of a new roadmap from teaser.

Now about the meanings and essence:

1/ RTFKT is in no hurry to throw out its metaverse (we are talking about some kind of virtual space) and does it methodically, filling the wallets of adopters with content and making them fall in love with itself, creating a huge community core.

2/ Some may say that branded NFT collections do not convey the spirit of web3. Can't agree 100%. Yes, they have someone to learn from, but in the case of Nike, they are onboarded by their own web3 sub-brand. Realizing the risks, they chose an excellent strategy and did not enter as Nike, although they registered a patent for NFT cryptokicks in 2019.

3/ It is important to separate web2 brands wishing to enter web3. Take sneaker brands Nike and adidas. They were able to create a collecting culture long before the NFT hype. Nike and adidas have long been not only sports and even not only shoes and clothes. It's a lifestyle, and for some it's a cult. And it has to do with collecting. Many tricks in NFT are borrowed from the sneaker culture. Fam, collabs, whitelists for OG collectors, promotion methods, and sneaker aftermarkets like StockX were created long before OpenSea, and sometimes long-term sneaker investments yield more X than NFTs. Take a look here. x150+ Jeff Staple, hello!

4/ Web3 in this regard has not created something new. It was just reinvented. But on the other hand, in what a filigree way and with the use of what technology... Here, one still wants to give a standing ovation to some of the creators of the collections. With NFT, it is possible to reimagine entire business models of global brands and unleash the potential of these community-centric companies.

5/ It took Nike decades of working with the community to create new meanings and a whole culture. They are one of the first and best in their field who are so successful in this and who manage to work with the community in such a way and appreciate their heritage. This is what helped them overtake adidas.

6/ And when they tell me that NFTs from brands are doomed or they exploit the hype, then you should just think about what came first, the chicken or the egg? At the same time, it is undeniable that web3 startups have demonstrated fresh techniques for increasing engagement and building a brand, and thanks to NFT, they have lit the way for brands into the metaverse, and I hope that they will be able to properly manage the experience and adapt it to their strategy. Without conductors, web2 brands have nothing to do here.

7/ Profit sharing + Royalty. There is still a lot of experimentation ahead and many brands that have failed to instill a culture of collecting in their fans will have a hard time. The same can be said about gamedev. There the situation is even worse. They still have not learned how to sell “digital goods” in a civilized way. Donat and DLC are far from trading. You can understand them. It worked, why change? In order to move to web3, they will have to experiment with business models, perhaps adopting the experience of fashion brands, no matter how absurd it may sound, it may become a platform for brands and find out what Profit Sharing with the community is to build a better web and that it turns out that even such the trivial thing is how the desire to earn more is realized more effectively by honestly encouraging the contribution of the community.

8/ We are witnessing the emergence of PFP collections as digital twin brands:
– Physical product in real space.
– A virtual product in a virtual space.
– Data and information that combines the virtual and physical product.

9/ ugc. An unprecedented move for a major brand like Nike. RTFKT has placed the full commercial rights of the IP and 3D files in the hands of the community. Each NFT avatar will be able to become a star and have a different value from other avatars. More viral content from the community, which itself will promote RTFKT [NIKE]. You can create own merchandise using the avatar you bought, create music and videos, brands and businesses associated with this avatar and you will not be sued for this. Imagine that you, as a blogger, have upgraded your digital identity and can sell it, as if you upgraded a hero and sold it. Only in the role of a hero - you. You don't really need to dock yourself now. In web3, you are the avatar. In web2, you are human and you don't have to sacrifice anonymity for fame. There are already many in Crypto Twitter influencers associated with a particular PFP.