SQUARE ENIX and ELIXIR
Web3-distribution platform (launcher) for computer games Elixir Games, announced a strategic partnership with renowned game publisher Square Enix.
You may remember that last December, Square Enix teamed up with Sino Global Capital to co-lead Elixir's seed round. The Japanese giant is no stranger to blockchain games and recently launched its first Web3 project Symbiogenesis.
Elixir was launched back in 2021 and has already become quite famous in its niche. The platform has both web2 and web3 games. Compared to Ultra, they look rather modest, but it is clear that they are developing.
On the platform, users can link their Epic Game Store and GOG accounts, accessing multiple marketplaces from a single client.
While Square Enix has yet to reveal all the details on exactly how they will partner with Elixir, it's clear that there's a lot of interesting things ahead. Elixir CEO Carlos Roldan is delighted with the partnership, stating: “This collaboration brings us closer to mainstream adoption of web3 games. Our team is incredibly excited to put our technology into practice."
Roldan is already looking to the future, predicting that Elixir users will play web2 and web3 games seamlessly without noticing the difference. In 2023, many major players in the industry have joined the web3 games movement, and Roldan expects this trend to continue.
He made it clear that Elixir is focused on growth: "We've made every effort to be ready to scale."
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KRAFTON and NAVER Z
Naver Z is the creator of the South Korean platform of the metaverse Zeppetto for retail, which is the largest in Asia. They have already had collaborations with Nike, Zara, Ralph Lauren, Samsung and many other famous brands.
krafton is the developer of the world famous hit and one of the most popular games PUBG.
Back in February 2022, the two giants announced a future partnership and details have now surfaced.
Both companies invested in a joint project called Migaloo. Migaloo is a Web3 based metaverse. The launch of the platform is planned before the end of this year.
The investment in the joint venture is $36 million. This will be the debut for KRAFTON in Web3. According to the announcement, KRAFTOn will have an 85% share, while NAVER Z will receive the remaining 15%.
Migaloo will operate on a Create-to-Earn (C2E) “create and earn” model, which means that creators will be able to develop and sell their content as NFTs within the platform. In general, the UGC platform.
KRAFTON's expertise in game development and publishing will provide Migaloo with all the necessary tools and features for creators. At the same time, NAVER Z will be in charge of planning, partnerships and acquisitions.
Migaloo's CEO at KRAFTON, Park Hyung-chul, is very excited about the joint venture. He said: “Since both companies have extensive experience in successful global content services and have joined forces, we are sure to achieve good results.”
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