A NEW GAME FROM THE CREATORS OF MIR4 IS IN THE TOP BY REVENUE | NIGHT CROWS

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Night Crows new game from creators Mir 4

BACKGROUND AND MIR 4

There is a game developer and publisher founded in 2000 and based in Seoul as WeMade Entertainment, Co., Ltd. The most successful series of games is called The Legend of Mir. Engaged mainly in MMORPG and MMORTS. They even received investments from Microsoft and two other Korean VCs worth more than $46 million for development. Wemix gaming platform using tokens.

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Few people know, but MIR 4, like MIR M, is one of the most successful gaming projects using NFTs and tokens. At the same time, despite the profitability in 2020 and 2021, in 2022 they received a notable such loss of about $60 million (is their year of LiveOps worth that much?). On app.magic their all-time revenue is listed as $100M, but is actually much more due to the token and NFT revenue.

Personally, I am skeptical about MIR 4 due to the fact that it practically does not come into contact with web3 and the world of a normal blockchain. A centralized semi-public network in which blockchain is practically not involved in any way. Basically input-output of tokens. Nothing new is offered, but rather exploited in the worst way.

MIR 4 is a cliched Korean free-to-play MMORPG where you can farm tokens. There was a short period when players earned several thousand dollars a month, but not without the help of bots, of which there were plenty. However, this did not prevent ordinary web2 Korean players from donating to the game. Yes, the game was popular mainly with non-crypto audiences.

Such a project can be called web2+, not even web2.5. The principle is this: We take the most commercially successful from web3 (sales of NFTs and royalties) and insert it into the old product, regardless of either the web3 culture or decentralization.

❗️Red Flags: Several highly suspicious incidents have been linked to Wemade:

1. Providing false information, issuing more tokens than indicated in the tokenomics and violating the schedule for issuing and unlocking them. For what, in fact, their token and delistiles  from South Korean exchanges: Upbit, Bithumb, Coinone, Korbit and Gopax by order of the regulator. But that is not all.

2. Undeclared WEMIX tokens and investigated  corruption schemes, tax evasion, money laundering through Wemix and illegal political financing. And it's a Microsoft-backed platform token.

3. In the same period, one of the exchanges was allegedly hacked and WEMIX tokens were stolen. All in all, a very dull story.

And for these guys - everything worked! They have restarted MIR 4 under the new title MIR M (continued) and continue their work as if nothing had happened. Again, millions of downloads, thousands of reviews and tens of millions in revenue.

However, this is not the point.

Wemade released a new mobile MMORPG Night Crows 나이트 크로우 at the end of April, changing its go-to-market strategy. It can be seen that the budget of the game is larger than that of MIR. For the first time, Wemade used the UE5 engine. The game was made for about 3 years by a team from 80 people at the start to 120 by the release. You can roughly estimate that the total budget with marketing has exceeded $ 20 million, if not more.

ABOUT MARKET ENTRY STRATEGY IN WEB3

This time the game came out without a crypt at the start. Currently available only in the UK, but has already made it to the top 10 in terms of revenue for May on Android, earning $23,1 million in a month! Web2 traffic channels were used for promotion. Further launches are planned for two more tier-1 markets where MMORPGs are popular: Japan and China.

And somewhere in six months (in autumn) after the release, it is planned to launch on the Wemix platform with P2E. The trend that we warned about earlier and the fork of cryptogaming is clearly intensifying time и two. Major market players seem to choose primitive web2+ out of three paths, following the path of least resistance and more and more games are coming out in the MMORPG genre starting in Asia. However, now the version with Crypto comes out later as for a separate region.

It will be interesting to look at the reviews about the P2E version of the game and how long it will live and whether the P2E version will spoil the performance of the regular one? And in general, will it be a separate version or will they just add tokens to the game as with MIR 4?

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