LVMH Opens Pandora's Box

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For those who like to stay up late in our main chat @CryptoGamingPool it is no secret that for the last 2 years we have been expecting the arrival of large brands in alternative worlds with its charter with your goods. And as we see the hype on NFT art and the pandemic pushed global brands to action.

Obviously, using art objects like NFT is just the beginning and not their main application. The potential of NFT is much greater and, unfortunately, even in the crypto-group, many have not yet realized this. NFT is primarily an opportunity for the development of post-retail, when goods are not delivered to your home, but are used in alternative digital worlds and metauniverses.

NFT could be the key to creating a new silk road that will take goods from the physical world to alternate realities and back. It sounds fantastic, but after some 10 years it will become commonplace for the masses, like ordering sneakers from the Internet today. It is enough just to understand some numbers and the fact that global brands always go where their beloved and dear consumer spends the most time:

  1. The gaming industry's revenue exceeded $ 175bn, which is more than the film and sports industry combined.
  2. In the world, according to various estimates, there are from 2-3 billion players.
  3. On average, 1 player spends about 20 hours of free time per week! Teens 20+ hours.
  4. The average age of a player is 30-35 years old.

BUT LARGE PLAYERS ARE NOT REPRESENTED HERE SO HERE! HOW SO?

Yes, no matter how, so! - with a playful grin, will object LVMH. Meet 200 anecdotes from Louis Vuitton. How many - how many anecdotes? 200! Probably, you need to listen to them so much that after the headline: “Louis Vuitton made their own crypto game” it ceases to be funny. Oh, this French humor.

200 jokes Is the name of a crypto game from LVMH. Okay, the masks are off, more to the point.

The mobile game was released to celebrate the 200th anniversary of Louis Vuitton. And now a little about the plot from the mouth of CEO Michael Burke.

But this is not LVMH's first attempt at finding a suitable business model in the gaming industry.

So, in 2019, Louis Vuitton entered into a partnership with League of Legends. Then the artistic director of the women's house, Nicolas Ghesquière, developed a unique skin for one of the characters in the game, as well as a capsule collection of clothes and accessories. The luxury brand has also created a special case for the Summoner's Cup - a trophy awarded at the League of Legends World Championship - that combines high-tech LEDs with traditional craftsmanship.

Postcard from 200 anecdotes. Limited NFT.

Louis Vuitton will provide 30 NFTs to collect in 200 anecdotes, 10 of which were created by American digital artist Beeple, who collaborated with the house on digital prints for his Spring / Summer 2019 collection. a few years before it was sold at Christie's for $ 69 million, ”says Burke. However, he immediately points out that the tokens in the 200 anecdotes are not for sale. "We don't make money from it, so this is a non-profit, almost pedagogical, educational experience that should be fun, emotional and dynamic."

But that's not all

For you to understand the scale, here are three more such collaborations:

  • Burberry recently announced a partnership with Mythical Games to launch Blank block party, multiplayer game featuring vinyl toys NFT that can be collected, improved and sold.
  • Gucci who in mae auctioned a four-minute NFT film titled Aria for 25000 dollars.
  • New York jeweler Jacob & Co who sold an NFT SF24 Tourbillion watch for $ 100 in April.

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