First about DappRadar
DappRadar is the number one platform with over 618 monthly users where you can track, analyze and find decentralized applications. A kind of Playmarket or Appstore for decentralized applications (dApps). In addition to useful data driven information such as NFT and DeFi profiles and ratings, DappRadar has Portfolio Tracker, tokenswap и NFT assessment tool.
About the report
This is a report on the behavior of blockchain users. This time the focus is on games. In the report, they analyze global trends, including demographics and analysis of opportunities for further inclusion of the audience, as well as identifying patterns in the DeFi, NFT and Games spaces, respectively, all of them aimed at gaming decentralized applications and the users who immerse in them. The report combines traditional behavioral financial analysis with blockchain metrics and indicators.
Key findings
- Industry interest is shifting towards gaming, the number of unique active wallets connected to gaming decentralized applications increased by 64% over the previous month, while the number of unique DeFi and NFT wallets increased by only 3% and 6% respectively over the same period.
- The US had the largest blockchain audience with over 121 users, and Asian countries also had a strong presence.
- Millennials (25-34 years old) are the most dominant group among blockchain users with 37% representation, followed by Gen Z (18-24 years old) with 27%.
- In August, 75% of DappRadar users were men, but women are starting to increasingly appear on the platform.
- NFT games and decentralized apps generate about 41% of clicks, respectively, while DeFi only accounts for 18%; back in June, DeFi's share was 54%, while Games and NFT combined were 46%.
- European countries such as Austria and Spain are turning their attention to decentralized applications with Play-to-Earn functionality, a movement strongly associated with emerging economies; 50% of Austrians and 40% of Spaniards who visit DappRadar have interacted with the game content.
Demography
The blockchain industry is growing monthly. In August, over 2 million unique active wallets (UAWs) interacted with smart contracts on average per day. This number is 18% more than in July and 883% more than last year.
Digging deeper into industry behaviors, DappRadar analyzes 884 users who connected to DappRadar between August 000 and September 1. As in previous months, the US was the main audience with over 12 users, followed by four Asian countries (Philippines, China, Thailand and Indonesia). In total, the four aforementioned Asian regions, as well as India and Vietnam, had more than 121 users. Other countries with corresponding audience size: Brazil (+000), UK (262) and Russia (000).
Next, the age ranges of the DappRadar audience are analyzed. Unsurprisingly, Millennials were the most dominant age group, followed by Gen Z. In August, people aged 25 to 34 accounted for 37,34% of traffic, while users aged 18 to 24 accounted for 26,88%.
On the other hand, it is interesting to observe that in the age group from 45 to 54 years, the growth was 30% compared to the previous month, while in those over 65, the growth was 33% compared to the previous month. It is certainly encouraging that non-digital natives are becoming more and more involved in the industry.
Support for the growth of games and NFT
With a detailed analysis of the three main sectors of the blockchain, we can once again confirm the thesis about the use of games and NFT. As the gamble to make money movement and the NFT space began to heat up in early July, much of the attention has remained on this side of the chain.
To get a more concise analysis focusing on the most important sectors of the blockchain, we categorize our users by each sector. In this way, we can identify trends based on audience behavior.
Continuing the July trend, we are seeing a steady rise in interest in blockchain games. In addition, supporting the huge interest generated by the NFT and related to the NFT has also increased regularly since July. We can also see a clear decline in the previous dominance of DeFi.
In May 2021, 55% of DappRadar's audience interacted with DeFi decentralized apps, while the remaining 45% were equally split between NFTs and games. Back in August, the numbers have changed dramatically. DeFi decentralized apps now account for about 18% of traffic, while games account for 45% and NFTs for about 41%.
Blockchain games have a significant overlap with the NFT space, as items or even playable characters in blockchain games are represented by these non-fungible tokens. Thus, NFT space analysis adds another layer of analysis to the game perspective.
August was the best month in the NFT space. The US, the country with the strongest interest in NFT, has also seen an increase in the NFT audience. The United States is one of the world's most important markets with huge demand for sports, collectibles and memorabilia. The leaderboard is completed by Thailand, India and the United Kingdom. The Philippines is also among the leaders, with most of the traffic coming from Axie Infinity.
Russia
On the other hand, Russia, a very important market, seems to be waning its interest in NFT and shifting slightly towards gaming, while maintaining a high interest in decentralized DeFi applications. Blockchain games seem to be accepted everywhere.
In addition, DappRadar conducted a UAW (Unique Active Wallet) analysis, dividing the wallets connected to each type of decentralized application. This analysis shows a disproportionate growth in game projects. Compared to July, gaming dapps attracted 63% more wallets in August, averaging over 747 UAW per day. Looking ahead, DeFi is up 000% from the previous month, while NFT UAW is up only 3% over the same period.
Overall, studying global trends helps us understand the big picture. In this case, a lot of attention is paid to blockchain and NFT games. As gaming dapps update their respective designs, we may start to see other types of economies and regions participating in this space.
Results
Behavioral analysis is useful for identifying and understanding potential consumer behavior patterns so that you can better understand their rational decisions. DappRadar's traffic source analysis reaffirmed that the US continues to be the largest market for the industry. Meanwhile, several Asian countries are continuing their involvement in this industry.
As expected, Millennials and Gen Z are leading the way to blockchain, although recent discoveries in older age segments are indeed encouraging for wider adoption. It was also nice to see that the female audience attracts more and more attention every month.
August was a record month for the NFT. However, recent analysis confirms that income-generating games are the driving force behind use. The summer of DeFi seems like a distant memory as games and NFT dominate traffic.
In terms of Play-to-Earn, European and American countries such as Scandinavia, Germany and Canada are increasing their appetite for gaming, which is definitely positive news for the space, especially in the story of mass adoption.
The coming months will be especially important for the blockchain-based gaming space. Large venture capital groups have turned to some of the top projects as expansion is inevitable. While existing projects like Axie Infinity are further improving their game mechanics, exciting projects like Illuvium or Star Atlas are also gearing up to launch in 2022 (in early test versions). The gaming space will become one of the true cornerstones of the blockchain industry.
The full report in English is available here: https://dappradar.com/blog/blockchain-user-behavior-report-games-perspective.
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