Animoca Brands acquired an impressive stake in an Australian digital marketing agency Be Media. The agency has offices in Perth, Melbourne and Sydney, and since 2013 the agency has been providing advertising and digital strategy to Web2 firms.
Before Be Media the challenge will be to partner with leading Australian brands on Animoca's blockchain, NFT and metaverse-focused initiatives.
Jordan Fogarty, Founder & CEO Be Media, who retained his chair 🙂 and a small part of the agency will continue to fulfill his role and spoke about his enthusiasm for immersing himself in blockchain technology, noting that he is honored to be able to help local companies take the lead, immerse themselves in Web3 and introduce their clients to metaverse and NFT.
Animoca Brands, valued at about $5 billion, has been in a crazy investment boom over the last couple of years. Just recently, we wrote that the company acquired by Eden Games и 70% stake in gaming company Darewise Entertainment. And this is only from the latest acquisitions in April!
Both deals should help Animoca Brands in the development of AAA-class games with blockchain support. While investment Animoca Brands в Be Media are far from the first in the list of Australian companies, the agency joins two other Australian game companies Blowfish Studios and Grease Monkey Games, which Animoca acquired a long time ago.
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